GFI at the Fruit Logistica 2018
The wholesale market of the future: from distribution centre to food hotspot

FRUIT LOGISTICA 2018 had yet another record-breaking year. 
From 7 to 9 February, more than 77,000 decision-makers from within the industry from more than 130 countries attended the largest industry gathering in the history of the trade fair in Berlin.More than 3,100 exhibitors from over 80 countries presented a comprehensive market overview of the fresh fruit sector.

GFI German Fresh Food Markets – a permanent fixture at the Fruit Logistica

Germany’s fresh food markets have been a permanent fixture at the Fruit Logistica for 17 years and have acquired the status of reliable business partners for visitors to the trade fair. At the GFI joint exhibition stand they showcase their expertise in the business of acting as modern, diversified and top-quality hubs for the trade in fresh produce.

Uwe Kluge, chairman of the GFI board and divison manager of Großmarkt Bremen GmbH, was once again pleased to see how the GFI presented itself at the trade fair: “The response demonstrated once again the important role our exhibition stand has as a communication platform for our wholesalers and importers. It acts as a genuine marketplace for detailed discussions and negotiations with customers and suppliers from all over the world.”

As in previous years, the GFI stand had prepared a range of different programmes, each tailored to suit specific target groups. The large information counter provided visitors in search of information and contacts with a central port of call. In the exclusive “Partners‘ Section”, Port International, a company based in Hamburg, presented a wider range of products, generating an additional stream of visitors to the exhibition stand. Representatives of the wholesale markets from all the metropolitan regions in Germany made themselves available for one-on-one talks. Important topics discussed included sustainable market concepts, development trends for customers and product ranges, and the unabated shift towards regional products.

“The wholesale market of the future” at the Fresh Produce Forum
On the second day of the Fruit Logistica, GFI presented an international theme event titled “Großmarkt 3.0 – vom Umschlagsplatz zum Food-Hotspot“ (“Wholesale Market 3.0 – from transhipment point to food hotspot”). Well-known national and international industry representatives outlined the challenges and opportunities facing the European fresh food markets. The forum was very well received by the expert audience. At the close of the event there was a general consensus that wholesale markets are more important than ever to ensure that citizens in the cities can rely on adequate supplies of fresh, diverse and high-quality fresh products. They act as SME urban trading and logistics platforms, and for customers from the retail trade, the weekly markets, the hospitality industry and other major consumers, they are absolutely indispensable.


Plattform: Germany’s fresh food markets have been exhibiting at the Fruit Logistica since the year 2002 and have appeared at the large GFI joint exhibition stand since 2004

A strong team again in 2018: representatives of the German fresh food markets at the shared GFI exhibition stand

The GFI Management Board (from left to right): Rolf Strobel, Uwe Kluge (Chairman), Peter Joppa and Boris Schwartz

Speakers at the Fresh Produce Forum: keynote by Axel Markwardt, Special Advisor to Local Government and General Manager of Munich Municipal Corporations | Uwe Kluge, division manager of Großmarkt Bremen GmbH and chairman of the board of GFI, the German association for fresh food markets, Berlin | Clemens Götzinger, managing partner Lindner GmbH, Frankfurt |Andreas Foidl, senior Partner of Belius GmbH, Berlin | Giannis Triantafyllis, general manager CMFO Central Markets & Fishery Organization, Athens, and member of the board of the WUWM World Union of Wholesale Markets, The Hague

Meeting point Bavaria: the first manager of the Market Halls Munich, Axel Markwardt (2nd from left), declared open the traditional Bavarian “Brotzeit” (afternoon snack) on 8 February. To his right: Dr  Peter Sutor (Head of the Institute for Food Economy and Market, IEM), Jacqueline Blöckl (Potato Queen Bavaria), Lena Hainzlmair  (Asparagus Queen Schrobenhausen), Georg Hausl (Head of alp Bayern, Agency for Food Products from Bavaria), Boris Schwartz (second manager of Market Halls Munich and GFI board member)

Photo credits: GFI (1,6-12) | Messe Berlin (2,3) | Fruchthandelmagazin (4) | Fresh Plaza (5) Markthallen München (13)