![]() |
|||||
![]() |
![]() |
Love your local market – Erlebe Deinen Markt Growing numbers of street markets celebrate what makes them special • International festival weeks organized by “Love your local market” • Europe’s biggest market happening • 150 markets in Germany to hold wide variety of special events • Launch on 9 May in Duisburg • Topic for 2016: “Markets: your healthy choice“
„The German campaign, whose slogan is ‘Erlebe Deinen Markt’ (Experience your market), is snowballing,” Uwe Kluge, chairman of the GFI board and managing director of Bremen Wholesale Market is pleased to report. “The première in 2015, when 60 markets in 12 regions took part, was such a success that this year 150 markets in 30 regions of Germany are joining in. Although it is only our second year, this catapults us into third place among the European participants, after England and France. And 50 more markets have already announced that they will take part in 2017.“
The celebrations will be concentrated in May and June 2016. The European launch of “Love your local market” is on 1st May in Paris and the German “Erlebe Deinen Markt” campaign starts in Duisburg on Europe Day, 9 May. Consumers may look forward to many colourful programmes and informative events at their local market. The global LYLM topic is “Markets - your healthy choice” and the German campaign has adapted the slogan into German as “Wochenmärkte: eine gesunde Entscheidung.” “This enables us to spotlight how very important buying food at the local market is in terms of the economy and from the social and cultural point of view. And there are plenty of arguments in favour of the health benefits of the street market for the inhabitants of the region,” says Uwe Kluge. The number of people sponsoring the campaign is growing too. Supporters include associations, producers and service providers. As reliable partners to the itinerant trade, they thus make a valuable contribution to market development. About “Love your local market” and “Erlebe Deinen Markt“ The World Union of Wholesale Markets, WUWM, in The Hague initiated the international movement. German activities are coordinated by the GFI Association of German Fresh Food Markets in Berlin. Info-Service |
|||
![]() ![]() ![]() ![]() |
|||||
![]() |