Love your local market
15 to 31 May 2015; 2 weeks of festivities at 2,000 street markets, market halls and wholesale markets in 16 countries
For the first time, 60 street markets and market halls in 12 regions of Germany will be joining the European “Love your local market” campaign which runs from 15 to 31 May. From mid-May to the end of the month these markets will be staging many colourful, informative events and special campaigns, using the German slogan “Erlebe Deinen Markt” (experience your market) to highlight the vital role they play in supplying local consumers.
Andreas Foidl, GFI managing director at Berlin Wholesale Market says, “We are very proud to be joining the ‘Love your local market’ movement. The initiative gives support to the many dedicated market operators who work to enhance public awareness of street markets, specialist markets and market halls.”
Markets are social meeting points and communication platforms. By shopping here, people boost regional economies and their many small enterprises. Markets combine tradition with modernity. Authentic traders give a personal guarantee for their goods. They are the experts, offering a wide variety of fresh, regional produce in good quality. “Joint events in the context of the ‘Love your local market’ campaign will focus the spotlight on specific regions and enhance consumers’ awareness of the social, cultural and economic role markets play,” says Andreas Foidl.
About “Love your local market” and “Erlebe Deinen Markt”
The World Union of Wholesale Markets, WUWM, in The Hague initiated the international movement. German activities are coordinated by the GFI Association of German Fresh Food Markets in Berlin.