In its statutes the association states that its purpose is to raise awareness of Germany 's wholesale markets through marketing campaigns and to clearly show the benefits for the consumer. Advertising, public relations work and information events aim to demonstrate the vital and necessary role that Germany's wholesale markets play in helping to preserve the variety and quality of the range of fresh food sold by wholesalers and retailers and thus emphasize the significance of the wholesale markets for the general public.

Marketing efforts are aimed at improving the competitiveness of Germany 's wholesale markets, so creating a good basis for regional location marketing activities by the wholesale markets.

Any food wholesale market in Germany , irrespective of its legal form, may become a member of the association. Any legal body or natural person wishing to participate in furthering the interests of Germany 's wholesale markets may become a sponsoring member. Applications should be addressed in writing to the governing board.